Sharing Great Ideas

From one AP Rep to another, here are some terrific tips to help you build your

customer base…

“I have done vendor shows, and now will be doing a fair for 5 days. I had a banner

made for my booth and business cards that I will apply magnetic tape to, for

handouts.

This month I’m running a "Refer a Friend offer." For my approaching 1 yr. mark with

AP, I have printed labels and affixed them to business cards saying if my ordering

customer refers up to 3 friends that order from the August catalog they are eligible for

up to $15.00 off their purchase, and each friend gets $5.00 off as well." I put an expiration date on the

cards and a $15.00 limit.”

—Melissa Forgey, Casper, WY

I had told one of my customers who referred two new customers last month, that I would give her $5 for

every order she brought to me. She got $10 last month and was very excited for the next month!

—Marie Moore, UT

One idea is to order 5 extra catalogs and give them to 5 prospective
customers. If they don’t want or need to order, I challenge them to give the
catalog to someone who may need it, like someone with a large family that
might benefit from buying in bulk. I have also given a 5% discount to
customers whose friends order and give the friend a 5% discount as well.
—Irene Weber, Rock Springs, WY

I have always hand delivered all the catalogs to neighbors and friends. While handing out the catalogs I have a little notebook that I put their phone number in so I can call them when it's order week. I offer
extra catalogs to people to share with friends or family members. If they choose to take an extra catalog
I put a star by their name in my little notebook so I know to ask them when I call who they shared it with.
I verbally tell each customer of the Hot Deals or specials that I think they may be interested in. For
instance, the Ghiradelli Dutch Process Cocoa that has a price increase coming up. I sold 12 of the 5 lb.
bags for Catalog #7 just by letting people know.
Then a day or so before the order due date I start calling each person that I gave a catalog to and ask if
there is anything they would like to order this month. If their reply is that they haven't had a chance to
look yet, I ask if they'd like me to call back later that evening or the next day. I never let them get back to
me because, let's face it, who remembers?
—Christine Knopp, Spanish Fork, UT

I send out e-mail reminders and make phone calls when the order is due. I am very available for ordering
and for picking up orders. I believe in making the process as convenient as possible for the customers.
—Amy Haugen, Beulah, ND

Get to know as much as you can about the products. Encourage a new customer to contact an
older customer to learn about a product they love. This works better than you just saying it's good. This
may sound silly, but always smile when you're calling your customers!
—Robin Manning, Bainville, MT



From one AP Rep to another, here are some terrific tips to help you
maintain your customers…

I have found that I tend to get more orders from customers that I can
e-mail to remind them, or text them a reminder on order day. When I
didn’t have as many e-mails and cell phone numbers, I didn’t have as
large of orders. And the customers, I believe, like the reminder without
an interruption in their day for a call.
—DeAnne Carlson, Powell, WY

I have a notebook that I keep each customer's name and phone number in. I also note the customers that
order each month. Every month I call each customer to remind them the first of the order week. Those
that are not home, I leave a message for and try to contact them the next day. Those that do not have the
current catalog, I try and deliver them the catalog before the order week. If possible I try to contact everyone
on my list, even if they didn't order last month or the month before. If they have not ordered for a couple of
months, I just contact them asking if they would like to see the current catalog.
When I contact each customer, I try to remember items they have ordered previously so I can let them
know if those items are on special, or about other specials that are in the current catalog. I always charge
a delivery fee to each customer because I personally deliver their order. But, on any big orders I do not
charge more than $10.00 for delivery to that customer. Most of my customers have been long-time
customers, and they have also helped to bring me more customers.
—Janet Dunn, Fairview, UT

Some months I've offered a drawing for things like a case of steaks or a cheesecake
to people who refer someone who orders or if their personal order is over
$50.00.
Each month I set a goal of how big of an order I want to have. I sit down with my
family and look through the catalog and see what we want to order ourselves. Then
I make it a goal to have my commission pay for it and then some. I've never had to
pay out-of-pocket for any of my orders, and my last order was about $400.
With my commission it's amazing what a deal I can get on trying so many new
things that in turn I can let my customers know about (not to mention get hooked on
and love myself.)
Being an Alison's Pantry Rep. has been a lot of fun. I get to talk to the people in my neighborhood each
month, try lots of new things that I otherwise wouldn't have known about, and I have the privilege to work
with so many great individuals at Alison's Pantry. I've never worked with such great people that truly care
about their employees and have such gratitude for what each person has to add. And, that is a
great attitude that I carry over into my efforts with my customers, and it really gets results!
—Christine Knopp, Spanish Fork, UT

I have purchased Alison's Pantry Products for years. One of the things I loved about purchasing from Reps
is the option to have it delivered. I always give my customers that option. Another thing that has really
increased my orders each month is the option to divide a case of product with another customer. Many
more customers will order. The orders may be small, but small is better than not ordering because a case is
too much for some customers. (Fern also maintains a fantastic blog for her customers at:
www.fernskitchen.blogspot.com. An AP blog is a great way to keep customers informed.)
—Fern Goodwin, St. George, UT

If you want to boost your sales, show your customers how they can save with Alison’s Pantry. Sometimes, people assume that we can’t beat the prices from Costco, Sam’s Club or Schwan’s home delivery. Although we may not always have the lowest prices on identical items, comparisons can show customers their best value.

Last week I sent you a comparison for our Daily’s Precooked Bacon (showing a savings of nearly half when customers purchase precooked bacon from AP!). This week, I compared Costco frozen fruit to our frozen fruits from Wyman’s (pg.11) in Catalog #5.

Here are the savings our customers will find:

Whole Raspberries $4.54 / lb. at Costco
$3.70 / lb. from AP

Mixed Berries $2.72 / lb. at Costco
$2.40 / lb. from AP

Whole Blackberries $2.27 / lb. at Costco
$1.70 / lb. from AP

Mango Chunks $2.00 / lb. at Costco
$1.50 / lb. from AP

Here is a great comparison chart prepared by Jennifer Dukart, a Representative in Dunn, ND to show her customers how they can save with Alison’s Pantry versus Schwan’s home delivery.

When you take the time to comparison shop with your local competitors, your customers will thank you with their orders! Alison’s Pantry also has a larger and fresher selection of bulk spices than Costco, and more Grade A frozen vegetables to choose from, and a great selection of private label mixes….but to keep us humble, today I’m just talking about price comparisons. :)